ENIVRONMENT ASIA

Volume 13, No. 01, Month JANUARY, Year 2020, Pages 163 - 173

Predictive model of conservation regulatory compliance: evidence from thailand’s national park visitors

Thanakrit Sangchoey, Noppawan Tanakanjana Phongkhieo, Thawan Nieamsup

Abstract Download PDF

This study aims to develop and test a predictive model for the relationship between cognitive and situational factors affecting conservation regulatory compliance by national park visitors. The sample included Thai visitors engaging in recreational activities and staying overnight in the representative national parks. The sample size was calculated using the software G* Power, and a questionnaire was used to collect data from 1,000 visitors. The model explained 61.50% of the variance in the dependent variable. A path analysis revealed a statistically significant effect of these factors on the intention to comply and regulatory compliance. In addition, media exposure was effective in moderating the relationship between intention to comply and regulatory compliance. Once confirmed, factors predictive of regulatory compliance can be utilized to develop persuasive message content for national park visitors and to suggest that authorities formulate a policy for publicizing park regulations; combined, these two approaches may encourage visitors to engage in appropriate behaviors and help maintain the national parks.

Keywords

Conservation regulation; Compliance; National park visitor; Predictive model; Thailand

---