Local products now play a role in local and sustainable development. These products protect
the environment, ensure stable jobs and improve the social level of local society. Likewise,
they are the center of the concerns and expectations of consumers, especially those seeking
authenticity, originality and food safety. In this perspective, Morocco attaches importance
to these local products. The promotion of local products responds to the second pillar of
the green plan in order to create jobs, generate added value for small farmers and allow
these farmers better access to markets (local, national and international). The development
of local products, in particular products based on aromatic and medicinal plants, is
considered to be a privileged objective in the Moroccan agricultural strategy. It constitutes
a promising alternative for local, viable and sustainable development, and more particularly
in marginal and diffi cult areas. In this context, the present work consists of a processing of
the economic data of the implementation of a product in the form of a formulation based
on essential oil of Rosmarinus offi cinalis by the feasibility study of a production project
according to the market, the technical aspect and the fi nancial evaluation of profi tability.